As Cal Solar Inc. experienced rapid year-over-year growth – 50% annually for the past 5 years – it became clear that the company needed more operational capacity to support its expanding revenue. However, the traditional hiring market presented challenges: local labor scarcity and rising wages.
All of Cal Solar systems are web-based and the company provides equipment so their employees can work remotely, so the company was already set up to support remote hires. They had some success with offshore employees in the Philippines through word-of-mouth referrals, but that channel had dried up. The leadership team, particularly Dawn, was also becoming increasingly aware of the difficulty in managing and integrating offshore employees who lacked experience working independently. Adding to the complexity was a strong desire to build a cohesive culture across domestic and remote teams—ensuring everyone felt equally valued and connected to Cal Solar’s mission.
Another key pain point was inefficiency in the hiring process. Certain roles—like HR business partners or financial analysts—could take months to fill locally, creating operational bottlenecks and slowing momentum. The company needed a faster, more reliable way to source high-quality talent, particularly for roles that could be performed remotely