How to Outsource Klaviyo Email Production to the Philippines

If email takes a week of Slack pings and three “final” rounds of edits, you don’t have a marketing problem—you have a production problem. A well‑run team in the Philippines (hired and fully managed by Revaya) can concept, build, QA, and schedule campaigns in 48 hours—without sacrificing brand voice or deliverability.

What “Klaviyo production” actually means

It’s the end‑to‑end work from brief → copy/design → build → QA → schedule → post‑send analysis. We recruit in the Philippines, vet fewer than 2% of applicants, and manage the team and SLAs—so you see faster launches, tighter QA, and lower cost.

The 48‑Hour Build: From Idea to Scheduled Send

Day 1 — Plan & Draft

• Brief: Offer, angle, segment, and success metric (e.g., revenue per recipient).
• Concepts: 3 subject lines + 2 angle options (value vs. urgency) with preview text.
• Wireframe: Modular sections (hero, proof, cross‑sell, footer) mapped to your design system.
• Copy + assets: On‑brand voice, product pulls from Shopify, creative sourced or requested.

Day 2 — Build, QA, Schedule

• Template: Build with your brand components; responsive layout and image alt text.
• UTM & links: Standardized UTM naming; every link tracked and tested.
• QA: Mobile + dark mode checks, inbox rendering, image weights, accessibility pass.
• Approve & schedule: Final stakeholder sign‑off; A/B test armed (subject or hero).

What the team actually does day to day

Campaigns. Weekly promos, product drops, win‑backs, education/nurture, and event bumps—all built from a shared component library for speed and consistency.

Flows. Welcome, browse/abandon cart, post‑purchase cross‑sell, replenishment, winback, review request—with logic and holding‑out tests so we don’t cannibalize campaigns.

Segmentation. RFM groups, engaged windows, VIPs, product/category affinities, and international sends (time zone + currency handling).

Copy & creative. Voice‑matched copy, dynamic product blocks, lightweight image edits, and brand‑safe GIFs to increase clicks without hurting load time.

QA & deliverability. Link checks, live coupon validation, from‑name consistency, DKIM/SPF/DMARC verified with IT, and list hygiene to protect sender reputation.

Reporting. Post‑send notes with revenue, CTR, placed order rate, and lift vs. control—plus “what we’ll test next” so results compound.

Signs it’s time to outsource

• Campaigns slip or get skipped because design/copy are bottlenecks.
• Flows were built once and haven’t been touched in months.
• Your list is big, but active engagement is shrinking.
• A/B tests happen “when there’s time,” not weekly.
• Creative looks different every send—no system, no speed.

The first 14 days with Revaya

In the first three days, we handle intake—your brand voice kit, fonts and colors, asset library, product feed, top segments, and any compliance settings—so we’re building on the right foundation. By days four through seven, we systemize: we create a reusable component library (hero, social proof, cross‑sell, footer), standardize UTM naming, map a clear approvals path, and audit every Klaviyo flow to prioritize fixes. Days eight to ten are the pilot. We produce one campaign and refresh one flow using the 48‑hour cycle while we collect feedback from your team. By days eleven to fourteen, we’re ready for handoff: the calendar is locked, the weekly cadence is set, A/B testing is planned, and a single Revaya lead is accountable for delivery.

Your weekly rhythm

Mondays are for clarity—we finalize the brief, choose campaign angles, and lock the target segments. On Tuesday, the team builds the email, runs QA (links, mobile, dark mode), and secures approvals so nothing slips. Wednesday is send day with live monitoring and a same‑day readout of early performance. On Thursday we iterate your flows and set up the following week’s test. Friday closes the loop with findings, next week’s plan, and any asset requests so we hit the ground running on Monday.

Metrics that actually matter

Revenue per recipient, placed order rate, CTR, deliverability (inbox, bounce, spam rate), flow‑driven revenue share, and list health (growth vs. churn). We tie actions to movement.

Tools we plug into

Klaviyo (of course), Shopify product feeds, Figma for wireframes, your DAM, and QA tools like Litmus/Email on Acid. Access is role‑based with maker‑checker approvals; HR and security are on us.

Common gotchas we fix

“Design takes forever.” A shared component library cuts build time by 60–70%.
“Results are flat.” We layer in weekly tests (subject, hero, CTA order, offer framing) and lock in winners.
“Spam placement spiked.” We purge inactives, fix authentication, and tune cadence to protect reputation.
“Too many cooks.” A crisp approvals path (one owner) keeps speed without losing control.

A day in the life (example)

Morning: draft angles and subject lines, wireframe in Figma, pull products.
Midday: build the email, add UTM, QA links/dark mode/mobile.
Afternoon: approvals, schedule, and set up the A/B; end‑of‑day KPI snapshot.

Why the Philippines + why Revaya

The Philippines brings experienced lifecycle marketers with strong written English and service culture. Revaya adds elite vetting (<2% pass), training, QA, and full HR/security—delivering dependable output at 50–70% less than US payroll, without trading down on quality.

FAQ (quick hits)

Can you match our voice and design? Yes—voice kit + component library in week one.
Do you handle SMS too? If you’re using Klaviyo SMS, we can manage cadence and compliance.
How fast is “fast”? Most campaigns run the 48‑hour cycle once the system is in place.
Who owns the templates? You do—everything lives in your Klaviyo.

Want campaigns live in 48 hours and flows that actually convert? Revaya will place and manage a Philippines team to run Klaviyo production end‑to‑end—on brand, on time, and cost‑effective.