How NowThis Media Built a Lasting Team Across Creative, Finance, and Operations

NowThis Media began working with Revaya in July 2024, initially hiring a Video Editor and two Social Media Managers. More than two years later, all three are still working with NowThis. The partnership has since expanded into accounting, revenue operations, and administrative support, with new hires joining as the company’s needs evolved.
The Challenge

NowThis needed skilled people across several areas of the business, each requiring different expertise. Alongside creative and social media roles, the company needed support with financial and operational responsibilities. They wanted professionals who could become dependable members of the team and contribute to day-to-day work across these functions.

The Solution

Revaya worked with NowThis’s leadership and finance team to fill roles as those needs emerged. Initial engagements gave the client time to evaluate fit and performance, with successful working relationships developing into ongoing support. Over time, NowThis hired through Revaya across three areas: Creative and social: Video Editor and Social Media Managers. Finance and accounting: Accountant, Revenue Accountant / Billing Analyst, Accounts Payable Specialist, and Senior Accounts Payable Accountant. Operations: Revenue Operations Coordinator and Part-Time Operations & Administrative Coordinator. This allowed the relationship to expand across departments while NowThis continued directing each team member’s day-to-day work.

"Our first hires through Revaya worked out so well that when additional needs came up across the organization, it was an easy decision to go back to them. The Revaya team took the time to understand what each role required, and the people they found have become a real part of our team." Jessica Borovay
The Results

The expanded team has increased bandwidth and improved work output. The feedback highlights team members’ initiative, dependability, communication, and ownership of their responsibilities. In accounting and operations, team members have supported reconciliations, financial reporting, billing, and administrative coordination. The original Video Editor and two Social Media Managers have remained with NowThis for more than two years, providing continuity as the company has added support across other departments. "Our Revaya team handles reconciliations, billing, accounts payable, and financial reporting support. Having dependable people on that work has given our department the capacity to keep everything running smoothly and to spend more time on higher-level priorities." Manali Patel

For NowThis, an initial set of creative hires has developed into an ongoing partnership supporting several parts of the business, with team members staying and taking on meaningful responsibilities.

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Nicole Samson
October 21, 2026
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5 min read

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